Senior SEO counsel for large, complex websites.
I’ve spent almost twenty years in organic search, much of it on marketplaces and large platforms such as Kijiji, Adevinta, Shutterstock and eBay Classifieds. On sites like these, search performance is shaped by product, engineering and content decisions made across many teams, and a single release can change it overnight. That is the environment I know best, and the one I now advise on independently.
Olya IanovskaiaFounder, MycoMinds · OntarioSEO Systems Advisory
For structural problems and high-stakes decisions.
Independent counsel on the things that shape search performance for years: site architecture, templates, indexation, migrations, governance, and how AI search systems read your site.
SEO Incident Response
For sudden drops in organic traffic or visibility.
A focused investigation into what changed and what to do first. Within 72 hours you have a written brief with the likely causes and the first actions for your technical team.
Organic Growth Strategy
For deciding where the next stage of growth will come from.
A growth strategy and a development plan, built on your data and your constraints, and written so product and engineering can scope and build from it.
On large sites, performance rarely improves by adding more. It improves by managing what is already there.Olya Ianovskaia
In-house, strategy and consulting roles at companies including:
I also write about enterprise SEO for Search Engine Land.
Evidence first. I start with Search Console, server logs, crawl data and release history. Recommendations follow from what the data shows.
The constraint that matters. Large sites always have a long list of issues. Usually one of them is holding back the rest, and identifying it clearly is where most of the value lies.
Work your team can own. I leave behind documents people use: briefs, plans and requirements, with a proper handover to the people who will carry the work forward.
Scoped from the start. Each engagement has a defined question, timeframe and output. Anything further is agreed separately.